About
Brand and identity designer and photographer, four years freelance between Amsterdam and Barcelona. I work end to end: strategy, logotype and typography, design systems, packaging, editorial. Strongest in identity and editorial, with a conceptual approach and a soft spot for generative design.
Most of my clients are restaurants, bars and small consumer brands, so the work has to hold up on a menu, a shopfront, a bottle and a phone screen at the same time. I run every project from the first conversation to press-ready files, with no account manager in between.
Photography is not a side service. I shoot venue, product and portrait for the same clients I brand, which is why the identity and the imagery tend to arrive already speaking the same language.
Digital alongside print: this site, a typeface that is generated rather than drawn, and a browser tool that turns photographs into halftones and dither patterns. I'm not a developer. The code comes out of AI tools and every design and interaction decision is mine.
Based in Amsterdam. EU citizen.
- Brand identity
- Visual systems
- Packaging design
- Art direction
- Logotype & typography
- Editorial design
- Portrait photography
- Commercial photography
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Independent studio working with brands across Amsterdam and Barcelona. I run projects end to end, and scoping, quoting, presenting and production sign-off are all mine.
- Complete brand identities for hospitality, construction and automotive clients: logotype, typography, guidelines, packaging and the print and digital collateral around them.
- Art direction and campaign design for restaurants. Menus, signage, window graphics and social content, all out of one visual language.
- Venue and product photography for client campaigns, from the shoot through retouching to the delivered asset library.
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- Live client briefs alongside senior designers, on studio deadlines and studio revision cycles.
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- Print and digital production for recurring brand materials. Preparing artwork for press.
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