Services
Brand identity and photography for people building something, run end to end by one person.
How it works
There is no account manager in between. Scoping, quoting, presenting, revisions and production sign-off are all mine, which is why a project keeps the same intent from the first conversation to the press-ready files.
Most work starts with one of the disciplines below and grows into several, because an identity that never gets photographed and a photograph with no system around it both stop short.
The whole system, not just a mark: logotype, typography, colour and the rules that keep it standing once it leaves my hands.
Guidelines built so non-designers can apply them, which is what decides whether an identity survives its first year.
Structure, label artwork and dieline preparation, taken through to press-ready files.
Deciding what gets photographed and how, so the images and the identity say the same thing.
Drawing or modifying letterforms when an existing typeface will not carry the idea.
Interiors, food, product and events. Shot in colour, because a warm interior or a plate loses its character in black and white.
Black and white, studio or on location. Removing colour puts the weight on light, texture and the person.