Irònic

The briefing focused on creating the graphic identity for Irònic, a new restaurant in Palafrugell specialising in more sophisticated and elaborately crafted tapas.

Inspired by the name “Irònic,” I aimed to develop a brand that reflected the ironic meaning of the word, adding a touch of wit and originality.

For the main logo, I modified a typeface to break away from the traditional, classic approach typically seen in restaurants of this style, offering a sense of distinction and modernity that emphasises the restaurant’s unique and innovative approach.