M.S.E

The briefing focused on modernising the graphic identity of a family-owned business based in Palafrugell, specialising in garden maintenance, pool construction, and landscaping.

The company’s original name, “Mant. Serv. Empordà,” was an abbreviation of the first two words. To enhance brand recognition and retention, I decided to simplify it to MSE.

Additionally, I updated the logo and replaced the old colour palette with a minimalist black and white scheme, aiming to convey a more serious and sophisticated image, aligned with the preferences of clients who appreciate a professional and elegant approach.