Sang de drac

The packaging proposal for “Sang de Drac” aims to enhance the consumer experience and elevate the product’s perceived value. The goal was to transform the wine bottle into a rose, keeping the rose shape more simplified.

The brand, inspired by the legend of Sant Jordi, uses a rose-shaped box to symbolize the flower that emerged from the dragon’s blood. Each box unveils a poetic surprise, containing a part of the Sant Jordi poem, enriching the consumer’s experience.

Additionally, the rose portion of the packaging can be easily removed. This feature allows consumers to use the interior space to store an additional object when gifting the wine.